As a massage therapy business owner, it’s critical to think about the image your business portrays. No matter what type of massage you offer, having a strong brand will help you attract new clients and keep the ones you have. Your brand should be clear and consistent, from your marketing materials to the experience yourContinueContinue reading “Massage Therapy Business Toolkit: The Branding Essentials”
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Content Calendar Series Part 1: What is a Brand Board?
First in our content calendar series is all about the brand board. A brand board showcases all tangible elements that encapsulate a brand’s overall style in one well-planned, brief dossier. It encompasses logo and its variations, typography scheme, color palette, tagline, design system, imagery, and graphic elements. This document therefore brings together and highlights allContinueContinue reading “Content Calendar Series Part 1: What is a Brand Board?”