Tag Archives: Google algorithm update

It’s official: Google MUM is the new standard for search algorithm models!  If we go back a few years, the search landscape was very different. Google was the undisputed leader in search, and its algorithms were a great mystery. This all changed with the introduction of RankBrain. RankBrain is an artificial intelligence (AI) system thatContinueContinue reading “Bye BERT, hello MUM!”