Online chiro client reviews have become an increasingly relevant factor when a potential client is considering chiropractic treatment. They provide insights into whether or not patients are satisfied with their experience with your care. Therefore, businesses must make sure their online reviews are managed effectively to gain as many positive reviews as possible. 

Here are some tips to help you manage your chiro client reviews.

1. Get Your Business Listed on Review Sites 

The majority of clients will provide feedback on review sites and social media platforms first. Let your clients share their experiences with your services on these platforms by setting up business accounts. Claiming your business profile on these sites will help you handle chiro patient reviews appropriately and improve their sentiment. 

In addition, it may help potential clients gain a better understanding of what your business offers. Make sure to keep your company and contact information up-to-date if you already have one.

2. Determine Who Will Handle Chiro Client Reviews

Deciding who should handle the review process can help make sure that your clinic is getting the most out of clients’ feedback. Most sites only allow one management response per review, so it is critical that you only leave quality responses. Choosing who to handle your business reviews will be easier if you follow these tips.

• The tone of voice should be polite, helpful, and understanding.
• The representative should be able to empathize with the client’s situation.
• He/she should be patient and take the time to listen to the client’s concerns.
• The representative should be able to provide solutions or recommendations that will help resolve the issue.
• Always maintain a positive attitude when responding to chiro client reviews.

3. Keep Track of Online Brand Mentions

It is essential to be aware of what people are saying about your healthcare practice online, both positive and negative. This includes any mentions of your chiropractic business. 

Keeping track of your chiro client reviews online can enable you to respond quickly to negative reviews, convincing potential clients that your business takes pride in its work.  It can also help you identify any positive sentiment towards your company and take advantage of this marketing opportunity. This information can help you make better decisions for the future of your chiropractic business.

4. Appropriately Respond to Negative Reviews

Negative online reviews can be damaging to a chiropractic practice. They are not only aggravating to deal with, but they can also be detrimental to your company’s reputation. However, there are ways to manage and respond to negative reviews to reduce their impact on your business.

When responding to a negative review, try to put yourself in the shoes of the clients. Personalize your response and thank them for bringing their concerns to your attention. Make sure to apologize for their negative experiences, sympathize with the clients, and then take the conversation offline.

Once you’ve successfully taken their issue offline, be sure to take care of it. Don’t let your conversation end without a resolution. Thank the reviewer once again and provide a way for them to contact you if they have any additional questions or concerns. Follow up after the problem has been addressed to ensure they are satisfied with the outcome.

5. Avoid Buying GBP Reviews

It’s tempting to buy chiro client reviews to make your practice look more credible online. However, this strategy can backfire and ruin your reputation. First of all, buying chiro client reviews is against Google’s terms of service. Secondly, paid reviews are often obvious and can hurt your business instead of helping it. Finally, many potential clients will see through paid reviews and be less likely to trust your business.

How to Get More Chiro Client Reviews

For chiropractic businesses, online reviews are imperative to attract new clients and convince existing clients to keep coming back. But getting customer reviews can be tricky. How do you get people to take the time to write a review? 

If you have a website, you can simply add a CTA (call to action) button to ask clients to leave a Google review. Similarly, you can follow up with clients regarding their adventure with your service and at the same time ask for a review through text or email. You can also have a sign posted at the checkout counter. To generate a flood of client reviews, try holding a giveaway or drawing for everyone who leaves a review managed in a month.

Whatever strategy you use to increase chiro client reviews, you must handle each one carefully, especially if the negative one could damage your practice’s reputation.

Need help handling negative (and positive) reviews for your business? Contact us or book a quick discovery call today!