TikTok is an incredibly popular and growing platform, allowing users to share creative videos, connect with friends, and even create and run their own shops.
From teens sharing dance videos to media influencers and celebrities connecting with their fans, the platform has truly evolved into an amazing ecommerce platform. With its easy-to-use tools, it’s no wonder so many users are jumping on the TikTok bandwagon and making the most of the app.
The platform also allows users to create their own channels and feature live streams, which are similar to YouTube’s live video section and Facebook’s Live Video. If you’re a service-based business owner, you can also capitalize on the popularity of TikTok to promote your services.
TikTok is a great platform for service-based businesses to advertise themselves and attract more clients, and in this article, we will provide you tips on how to use the platform successfully for your business!
Here are some strategies you can employ to get TikTok work for your local serviced-based business.
- Use The Trending Hashtags
TikTok has a huge user base. If you’re using TikTok to promote your service-based business, then you need to leverage the platform’s trending hashtags to get your message out there.
Promoting your company’s services through the trending hashtags can increase your visibility and bring more clients from different fields into your site. The platform has a lot of followers who are looking for solutions or services related to their professions and hobbies.
- Create A Profile With Your Website URL Included
Creating a TikTok account is a great way to advertise your service-based business and connect with new customers. And if you’re only going to use your business profile for social media, then you’ll need to add your website url.
Users will be able to visit that link by tapping on the icon in the upper right corner of your video and they will be taken directly to your website.
- Be Consistent And Genuine About Your Brand
The best way to promote your business on TikTok is to provide consistent and genuine content. Your brand image, or target audience’s perception of it, will be the main driver for success on the platform.
So the first step is to create a brand that people can relate to and find relevant — rather than something that stands out. If you want to grow your business, then you must constantly promote it and engage with consumers in order for them to know who you are and what you offer.
- Create Consistent Content For Your Account
One of the best ways to increase your TikTok followers is to create consistent content. Once you have created a theme or content, you can use the same images, fonts, or music in each post — so it remains consistent. This will help to create a loyal following of TikTok followers who return to see what your new posts are and how much you update about your work.
Consistent content is one of the things that has made TikTok such a successful app. Even though many users come and go, they always come back to your account because they remember what they saw you post in the previous days.
- Create A Campaign On The App To Reach New Audiences
Brand awareness for your business comes easy when you create a campaign on TikTok. It’s a new way to get your story – and video content – in front of users.
The campaign on TikTok allows you to build awareness for your brand, increase your reach and drive traffic towards yourself. You can also broadcast short videos to create a buzz about your new product amongst the TikTok community and fans.
- Invest In TikTok Ads To Increase Engagement
If you’re new to TikTok and looking for a simple and easy way to build your brand and promote your business, then an advertisement might work for you. Keep in mind though that this isn’t the place for subtle or artistic marketing and opinions are highly subjective; therefore, it may be a little harder to get noticed.
It’s all about building your brand and delivering more exposure to your target audience – tap into this vast market if you can, so that you can leverage both the exposure and the traffic with further marketing efforts!
- Offer Incentives, Promotions And Discounts
Offering incentives, promotions, and discounts is a great way to attract a consumer base. Not only are these tools beneficial in promoting your brand, but they also encourage customers to take advantage of the services that you offer.
Additionally, when customers feel like they’re getting a good deal, they’re more likely to return and stay loyal to your brand. Utilizing incentives and discounts are an effective way to spread the word about your services and build a strong customer base.
Every business is different, and these strategies are just an idea of how you might use it to your advantage. If you’re interested in trying TikTok, take a closer look at your service and how it differs from others like yours. Then take a few minutes to brainstorm some creative ways that you can leverage the platform in a fun (and possibly artistic) way to get more customers in your door.
Lastly, if you have a unique service to offer, TikTok is a great platform to help you reach new clients. With the right strategy, you can use TikTok to reach a wider audience and help promote your business.
Are you ready to incorporate TikTok in your marketing strategy? Contact us today! We would love to help you get started.
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