Why is Short-Form Video so Popular?

If you’ve been living under a rock over the past few years, short-form video is no longer just a social media craze – it’s a revolution. The world has become a very visual place where people are using video to share and connect like never before. As the landscape of visual content keeps expanding andContinue reading “Why is Short-Form Video so Popular?”

Marketing Your Dental Practice: How to Get Started

Dental practice marketing can be a highly effective way to connect with patients and help promote your services online. It is one of the most critical aspects of a successful dentistry business. Effective dental practice marketing can attract new patients, increase referrals, and boost your bottom line.  Dentists need to have a dental practice marketingContinue reading “Marketing Your Dental Practice: How to Get Started”

Pros And Cons Of A Giveaway Contest For Your Business

Consumers are suckers for freebies and social media contests. That is a well-known fact. Getting something for free, regardless of its value, triggers feelings of elation, satisfaction and pride in everyone. For this reason, a giveaway contest has been utilized as an effective marketing strategy to enhance online visibility, engage with target audiences and consequently,Continue reading “Pros And Cons Of A Giveaway Contest For Your Business”

Pinterest Story Pins, now Idea Pins, for Business: A Beginner’s Guide

In September 2020, Pinterest introduced Story Pins in beta as the latest way to create and share vibrant, inspirational and visual content. This feature allows content-creators to tell stories with multiple pages of images, videos, voice overs, and texts among others that may ignite interests of the target audience. For businesses and brands, Story PinsContinue reading “Pinterest Story Pins, now Idea Pins, for Business: A Beginner’s Guide”

Social Media for e-Commerce

Recent data from Statista revealed that as of October 2020, more than 59 percent of the world’s population or 4.66 billion people are now active internet users. Approximately 4.14 billion internet users rely heavily on social media platforms for communication, social interactions, entertainment, access to news and current events, and business marketing and advertising.  Continue reading “Social Media for e-Commerce”