With over 2.7 billion monthly active users, Facebook remains to be one the most effective social media marketing platforms. Its business-oriented features makes it an essential tool in every digital marketing strategy. A Facebook Business Page is in fact a free opportunity especially for small and local businesses to build their digital shopfront, establish brand identity, reach and connect with a greater number of prospective customers, and generate more sales.
Here are top 5 reasons why you should create a Facebook Page for your business.
1. Low-cost marketing strategy
Creating a Facebook Page for your business is free. Likewise, the cost for publishing content, sharing your contact info including website links, building a product catalogue and communicating with customers is totally zero. Incremental costs, however, may be incurred when using Facebook Ads (paid advertisement campaigns), and outsourcing social media marketers.
2. A business staple for building brand identity and raising brand awareness.
Facebook, a versatile platform for anyone and everyone, has a huge and vastly growing number of active and consistent users, making it an essential platform where you can effectively build your brand identity. It is a great avenue to introduce your business to the local market, and consequently establish your brand identity.
Having a Facebook Page as the digital home for your business, in addition to a business website, gives you a chance to establish a broader reach and build a following through your own promotional marketing. It also gives you the opportunity to engage with your audience by uploading photos and videos, and sharing pertinent information about your products and services.
3. Targeted advertising.
Facebook offers powerful advertising options and audience targeting tools to help you find and target the most relevant and best clients. Ad options like boosted posts, video ads and click ads can be created to target a particular group of people or your ideal customers.
You may choose from three main audience selection options: (1) Core audience, which is selected manually based on your preferred demographics such as age and location; (2) You may upload a contact list and select them as the custom audience; (3) or check for lookalike audiences, people who have similar interest or purchase habits to your existing clientele.
4. Powerful platform to connect with existing and potential customers.
With a business Facebook page, you can easily connect and interact with old, new and prospective customers. It allows two-way communication between your business and the customers. Business owners can make use of the messaging service to deal directly with customers.
Clients can simply tap “like” or leave reviews and comments which may provide you with valuable insights as to what the market thinks about your business, specific product or marketing campaign.
5. Facebook Audience Insights.
Another free digital marketing tool that local businesses should take advantage of is the Facebook Audience Insights. This tool, which is built into the Facebook admin interface, provides valuable aggregated information including page likes, demography, geography, purchase behavior, Facebook usage and more that will surely help local marketers in refining their marketing strategy and measuring return of investment.
Make the most of your digital presence and set up a Facebook Page for your business. It is a low-budget, even free, digital marketing tool that will definitely make a huge impact on the success of your local business if and when geared strategically.
Do you have a Facebook page for your business? If yes, is it optimized for brand identity and awareness? If no, what are you waiting for?
Need help with setting it up? Send us a message.