Videos have become an increasingly popular form of content on social media, with short-form video content now outnumbering long-form in many top platforms.
Today, short form video has become the new vogue in content marketing. It’s the most effective way to get your message across via social media and generate actionable results for your business.
TikTok is a platform where you can host unique social videos with friends or even search for popular user generated videos. YouTube Shorts have exceeded 1 billion views since its launch in October of 2018. Facebook Reels were launched in May of 2019 to allow brands and influencers to connect directly with consumers.
In this article, you will learn the best practices in creating better and more effective short-form video content. The goal with all your video content is to get the message or value of your product or service to the viewer quickly.
Best Practices to follow on posting short video content on:
1. TikTok
As of now, TikTok is the hottest video app for generating short form video content. Take a look at how to create successful content on TikTok and your brand could see an increase in visibility.
- Make sure the sound quality is good and there are no background noises. If you’re recording with your phone, make sure that there isn’t any wind noise or echo in the background. And if you’re recording with a camera, make sure that the audio sounds crisp and clear.
- Make sure that your videos aren’t blurry or pixelated. This can happen if your resolution isn’t set correctly or if you haven’t adjusted your lighting properly (try to avoid shooting in direct sunlight).
- You can create video captions by adding text overlays onto your videos using a tool like Canva or Adobe Spark Post (both free!). You can also add stickers, emojis and filters for extra flare!
2. YouTube Shorts
Short video content on YouTube can be a great way to engage with your audience. It’s also a great way to create dynamic and highly shareable content. Here are some best practices for posting short video content on YouTube:
- Use the title and description to help viewers find your videos.
- Take advantage of the thumbnail image to get users to click play.
- Include relevant keywords in your title and description.
- Create a compelling thumbnail image that draws people in.
- Make sure your thumbnail image is at least 440×220 pixels, so it looks good as an icon on mobile devices.
3. Facebook reels
The best practices to follow on posting short video content on Facebook Reels are as follows:
- Make sure that you have a clear call to action in your video.
- Make it relevant to the post, but don’t make it too salesy or promotional.
- Use the text overlay feature for additional information about the product and its benefits.
- Use external links in your videos for more information about the product or service being promoted.
Why Adding Short Video Content Will Increase Impressions?
Short videos can add a lot of value to your content. Adding short, highly shareable videos to your social media posts will increase your online exposure, while also boosting engagement with your audience.
Essentially, there’s never been a better time to post short videos on the web. The top three platforms mentioned above are a great place to start, but don’t be afraid to branch out and try something new.
Each of these platforms can benefit from posting short form video content, though it may be best to experiment by exploring one or two of them at first. With so much changing in this area over the last few years, you never know when the next high-profile platform for short form video content could emerge.
Stay informed about what other creators are doing and how their content performs on these mainstream platforms; it will help you develop an edge in understanding how to get more out of your own creations and marketing efforts.
Conclusion
Whether you’re uploading to Facebook, TikTok, or YouTube, video content provides a portal to share your brand with a wider audience. In order to do that effectively, it’s important to understand the nuances of each platform and which content will perform best on each platform.
We’ve discussed which platforms are best for posting different types of video content and what types of videos perform best on each platform. Ultimately, where you choose to post your videos depends on your goals as a brand, but we hope this guide can take some of the guesswork out of the process.
If you want more information on how to use social media and video marketing to grow your business, please follow us and be updated to our blog for the latest content.
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