In November 2022, Facebook changed its name to Meta, and as part of that transition, Facebook Business Suite was also changed to Meta Business Suite. Although it continues to offer the same stuff, some of the updates may confuse users.

The new Meta software is quite remarkable if you compare it to its forerunners, Facebook Business Suite and Creator Studio, because it now brings together a wide range of features into one convenient location for business owners to manage their invoicing, accounting, and customer service needs. Additionally, its content management system helps businesses maintain a more robust website at a fraction of the cost.

This new all-in-one solution Meta provides obviously offers more benefits over other software tools or programs that do not integrate seamlessly with each other. To minimize confusion, this article will go through the updates Meta Business Suite provides to help you streamline your social media marketing and get the most out of it.

What is Meta Business Suite?

Meta Business Suite is a tool that saves time and simplifies social media management. It’s made for businesses of all shapes and sizes, from online shops selling their products on social media to franchises with multiple account owners. The best thing about the tool is that it’s completely free to use! The only downside is that it will cost you if you want to advertise within your Facebook posts, but even then, the costs are nowhere near as expensive as they would be with an agency.

Business Suite is a cost-effective, user-friendly content management system known for its powerful features, intuitive user interface and overall robustness. It is the best option for small and medium enterprises, freelance designers and agencies because of the wide range of functionality it provides.

5 New Updates on Meta Business Suite

Here are some changes you can expect to see:

1. Enhanced desktop and mobile management features.

Now that Meta Business Suite is available as a desktop and mobile application, you can manage your online presence everywhere you go. This enables you to monitor your business’s social media activity in real-time while traveling or on holiday.

2. New centralized home view functionality.

You can now check notifications for Facebook Pages and Instagram Profiles in Home. Additionally, you’ll receive a summary of recent ads and insights from your posts.

3. Facebook, Messenger, and Instagram unified inbox.

You can now read new messages and comments from your Facebook Page, Messenger, and Instagram accounts, which saves you a lot of time. Additionally, you might want to make use of this feature by creating automated responses to common questions to help save time.

4. Enhanced publishing and post insight features.

Previously, you could publish or schedule fresh posts for your Instagram and Facebook pages, but now it’s much simpler, and you’ll be able to view all the activity and insights for posts you generate right on the planner.

5. Now, it’s simple to access every tool.

In the All tools area of the Meta Business Suite desktop, you can find more Facebook settings and tools that you might use to manage your online presence. Your Ads Manager, Account settings, Audiences, Billing, Commerce Manager, Business Settings, Events Manager, and Page settings can all be accessed from here.

Explore Meta Business Suite and discover how to utilize it to increase your brand, streamline operations, and provide the necessary metrics that are crucial to staying competitive online if your business wants to improve its presence on Facebook and Instagram. Nevertheless, there may be a little learning curve while implementing Meta Business Suite but make sure you’re utilizing all of its functions.

As a business owner who utilizes Facebook and Instagram for social media marketing, you should be aware of these recent changes since you now have greater options. Additionally, depending on your needs and preferences, you might find that one option suits you better than the other. We hope that this brief overview will help you make the best decision for you and your business, but we are sure that whatever path you decide on, you will have fun working with the new Meta Business Suite.

Overall, Meta Business Suite continues to be a popular solution for local business owners. The latest features and updates offer many benefits that make it an easy platform for local businesses owners to use and take advantage of. This is definitely a differentiator from many other options on the market, and it’s an important reason why this content management system remains interesting.

Want to learn more about the new Meta Business Suite? Our team is available to answer any questions that come up and help you get the most out of its various features. Contact us today!