Importance of NAP Consistency

The NAP acronym, which stands for Name, Address, Phone number, specifies the physical location and pertinent contact details of a business across the internet. NAP details are oftentimes prominently displayed in different websites such as company websites, social media pages, search engine registration and directories, among others. Information contained herein is of particular importance especiallyContinue reading "Importance of NAP Consistency"

Facebook Business Suite: Streamline Your Facebook and Instagram Management

In September 2020, Facebook launched its newest management platform that was designed to help businesses streamline their digital marketing activities and manage their pages or profiles across Facebook, Instagram and Messenger through a more efficient, easier and faster system. Known as the Facebook Business Suite, this interface incorporates your Facebook pages with Instagram business accountContinue reading "Facebook Business Suite: Streamline Your Facebook and Instagram Management"

E.A.T. – Google’s New Search Metric

This 2021, search engines like Google and Bing have decided to do us one better. They have improved a user’s internet experience by adding a new search metric. Known as E.A.T. (Expertise – Authority –Trustworthiness), this page ranking scheme prioritizes and reorders entries on the bases of the mentioned criteria. This way, a user hasContinue reading "E.A.T. – Google’s New Search Metric"

Podcasting for Business: Top 7 Reasons To Get Started

Defined as spoken word digital audio files, podcasts serve as feasible platforms to educate and entertain, even for digital marketing. Being all sound, a person who is listening doesn’t get distracted by visual cues one usually gets from watching a vlog, TV show or a film. This ease of use makes podcasting for business anContinue reading "Podcasting for Business: Top 7 Reasons To Get Started"

Pros And Cons Of A Giveaway Contest For Your Business

Consumers are suckers for freebies and social media contests. That is a well-known fact. Getting something for free, regardless of its value, triggers feelings of elation, satisfaction and pride in everyone. For this reason, a giveaway contest has been utilized as an effective marketing strategy to enhance online visibility, engage with target audiences and consequently,Continue reading "Pros And Cons Of A Giveaway Contest For Your Business"