Category Archives: Social Media

5 Ways to Market Your Physical Therapy Practice on Facebook

Physical therapists, whether you are new to the business or have been in practice for years, can now benefit from the all-encompassing reach of social media such as Facebook. Relying on walk-in customers, referrals or word of mouth promotion will not cut it, especially during current pandemic times. Instead, the widest-reaching social media platform canContinueContinue reading “5 Ways to Market Your Physical Therapy Practice on Facebook”

Facebook Business Suite: Streamline Your Facebook and Instagram Management

In September 2020, Facebook launched its newest management platform that was designed to help businesses streamline their digital marketing activities and manage their pages or profiles across Facebook, Instagram and Messenger through a more efficient, easier and faster system. Known as the Facebook Business Suite, this interface incorporates your Facebook pages with Instagram business accountContinueContinue reading “Facebook Business Suite: Streamline Your Facebook and Instagram Management”

Pros And Cons Of A Giveaway Contest For Your Business

Consumers are suckers for freebies and social media contests. That is a well-known fact. Getting something for free, regardless of its value, triggers feelings of elation, satisfaction and pride in everyone. For this reason, a giveaway contest has been utilized as an effective marketing strategy to enhance online visibility, engage with target audiences and consequently,ContinueContinue reading “Pros And Cons Of A Giveaway Contest For Your Business”

Pinterest Story Pins, now Idea Pins, for Business: A Beginner’s Guide

In September 2020, Pinterest introduced Story Pins in beta as the latest way to create and share vibrant, inspirational and visual content. This feature allows content-creators to tell stories with multiple pages of images, videos, voice overs, and texts among others that may ignite interests of the target audience. For businesses and brands, Story PinsContinueContinue reading “Pinterest Story Pins, now Idea Pins, for Business: A Beginner’s Guide”

Instagram vs. TikTok: Which is the better social media platform for your business?

In today’s digital world, social media has become an integral part of our everyday lives. In fact, according to Statista (2020), approximately 3.8 billion internet users are on social media every month. Harnessing the power of social media is therefore a must for many businesses. These platforms allow entrepreneurs to establish their brand, boost brandContinueContinue reading “Instagram vs. TikTok: Which is the better social media platform for your business?”