Instagram is undoubtedly one of the most successful social network platforms that have evolved significantly over the years and become one of the most competitive commercial hubs for business owners across the globe.
Some of the key features of Instagram that draw business people include the platform’s ability to conduct live fundraisers, launch a shop right from their profile, schedule appointments or reservations, and many other functions.
Facebook Business Suite for Instagram
The line between managing a business and maintaining a social media platform sometimes overlap, making it difficult for businesses to handle everything simultaneously. Thankfully, through Facebook Business Suite, businesses are now allowed to administer Instagram accounts and Facebook Page’s activities directly in just one dashboard.
When Facebook acquired Instagram, entrepreneurs and small business owners have been experimenting with methods to integrate the two networks more effectively. While you could cross-promote your content throughout channels, doing so has always been tricky and frequently required the use of third-party software to function successfully.
Meanwhile, Facebook launched a management tool called Facebook Business Suite to simplify and speed up the process of managing a small business’s presence on social media platforms such as Facebook, Instagram, and others.
Accessing Business Suite
Log into your business’s Facebook account to access the Business Suite. If you qualify, you’ll be redirected to Business Suite when you visit business.facebook.com on a desktop.
When you already use the Pages Manager App on mobile, you’ll see the Business Suite option. If you don’t have the Facebook Business Suite app, you can get it from the iOS or Android app stores.
Connecting Instagram to Facebook Business Suite
Follow these steps to connect an Instagram account to Business Suite:
- Tap the menu bar or icon in the Business Suite (using the mobile app or desktop).
- Choose and tap Settings.
- Next to Instagram, tap Connect.
- Then tap Connect Account.
- Confirm if you want Instagram messages in your Inbox to be accessible.
- Click the toggle to change your settings.
- Click Continue.
- Log into the Instagram account you want to connect
If you’re logged in to Instagram, you may also select Continue as… If that’s the account you wish to use, select Switch Accounts to switch to another.
- For security purposes, Facebook will ask to enter your login information once again.
- Click the Login button.
- Tap Save Info if you want to save your login information on the browser you’re using, or Not Now if you don’t want to.
- Select OK.
After completing these steps, you will have successfully connected your Facebook and Instagram accounts and will be able to use both on Business Suite.
Several Ways to Leverage Business Suite’s Key Product Features
- Increase your audience by boosting a post or running an advertisement to bring more people to your content and encourage them to interact with it.
- Access Facebook and Instagram insights by clicking the “Insights” tab and evaluate customer feedback to tailor your efforts to each platform.
- It is simple to prioritize and manage your business activities from the Business Suite home page, which is accessible throughout the day. Create shortcuts for frequently asked questions and save personalized responses.
- Organize your thoughts and draft a new feed post, then schedule it to be published at a time that is convenient for your target audience.
While you can employ another social media management tool to monitor and manage your business across many platforms, particularly those that are not part of the Facebook network. You might want to choose and look more closely inside the Business Suite to become acquainted with some of the features.
Business owners want to be able to function more efficiently across social network platforms such as Facebook and Instagram, but they are also committed to managing their operations. With Business Suite, you can manage all of your activities in one location, freeing up your time to devote to other aspects of your company’s activities.
Facebook Business Suite integration is best suited for businesses looking for a great way to streamline their Facebook and Instagram operations. And if your business is not integrating this tool as part of its social media plan, you may be missing out on a range of advantages.
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