As customers’ purchasing behavior and habits change with the technological advances, online marketing strategies have become more essential than ever. The healthcare industry is no exception. For healthcare practitioners, having a strong online presence is indispensable especially in today’s competitive space. Instead of relying on word-of-mouth referrals, patients now seek online avenues to search forContinueContinue reading “The Importance Of Local Citations For Health Practitioners”
Tag Archives: NAPs
Importance of NAP Consistency
The NAP acronym, which stands for Name, Address, Phone number, specifies the physical location and pertinent contact details of a business across the internet. NAP details are oftentimes prominently displayed in different websites such as company websites, social media pages, search engine registration and directories, among others. Information contained herein is of particular importance especiallyContinueContinue reading “Importance of NAP Consistency”
Understanding Local Citations
Citations, in the context of local search marketing, refer to any mention of a location-based business, particularly data points such as its official business name, address, phone number (known collectively as NAP), on the web. These citations, which may occur on web platforms, local business directories and social media networks, will enable potential customers toContinueContinue reading “Understanding Local Citations”
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