Tag Archives: SEO

Reviews and Reputation Management for Local Businesses

For local businesses, first impressions and good reviews are very critical. In fact, it has been reported that negative search results by potential customers can be detrimental to your business. According to TurnTo’s latest research, 99% of consumers consider user-generated content and online reviews prior to making any purchase decisions. For local businesses, specifically, itContinueContinue reading “Reviews and Reputation Management for Local Businesses”

E.A.T. – Google’s New Search Metric

This 2021, search engines like Google and Bing have decided to do us one better. They have improved a user’s internet experience by adding a new search metric. Known as E.A.T. (Expertise – Authority –Trustworthiness), this page ranking scheme prioritizes and reorders entries on the bases of the mentioned criteria. This way, a user hasContinueContinue reading “E.A.T. – Google’s New Search Metric”