Social media changes the way people live. In fact, everyone uses it to get ideas before making a purchase, which is why it is so important to a business’s success.

In today’s market, social media planning is more vital than ever. Especially when there are more market, product, and networking opportunities than ever before. 

Social media marketing is sprinting forward. We have seen some significant shifts in the social media marketing landscape in recent years, which will undoubtedly persist in the years ahead.

Local service-based business owners must adapt to these ever-changing developments. As you enter the year 2023, it is crucial that you have a well-defined social media marketing plan in place as part of your social media management campaign.

A well-defined social media marketing plan will help you avoid activities that don’t get you closer to your objectives. 

This article will help you create a solid social media marketing plan, whether you are a novice to social media or simply want to ensure you are on the right track for 2023.

Social Media Trends You Will Be Seeing More of in 2023

In 2022, TikTok and social commerce dominated social media trends, but we may witness a shift in 2023. The following are social media trends that will become more relevant next year.

• Social Media Community

Social media communities are groups of people with a shared goal, interest, or purpose. These people care about the same thing and do things and talk about things that help their community.

To create an online community that will promote your free material, first, find out what your target audience loves doing online and create audience-shareable content that is parallel to their interests. After publishing your material, provide a discount, gift, or freebie.

By doing this, friends of your target audience will notice your material and be more likely to join your community.

Also, many people are interested in contests on social media. Adding this to your social media marketing plan will get more people involved in online activities. This is a great way for your business to get user-generated content as well.

• User-generated content (UGC)

In 2023, brands will finally take a more human approach to social media. The smartest ones will combine UGC (user-generated content) with new content.

For the next year, the most vital point in social media marketing will be to maximize peer-to-peer communication and authenticity. As you plan your strategy, be sure to put more focus on content that features “real” users instead of models.

Simultaneously, more businesses are likely to take advantage of the more casual atmosphere of social media. As businesses become more interactive and responsive, you need to use more conversational language and show a more personal side. This means that your contents should show more of the “ins and outs” of your business. 

• The popularity of video material will skyrocket.

Digital media accounts for more than 60% of global ad expenditure. This is due to the fact that the majority of social media users prefer video over other types of content, and 85% want more videos from brands, so incorporating video content in your social media campaign is extremely important.

TikTok, YouTube, and Instagram reveal that users prefer in-the-moment, authentic content to polished profiles. Instagram reels reflect this preference.

Furthermore, live social media events are an increasingly popular format that will continue to grow in 2023. Live video will benefit brands big time. You should take advantage of video material as more social networks bet on it.

• Authenticity is key.

While it may be overused, “authenticity” is the true driving force of social platforms, making it one of the most key aspects in all of social media. In response to strained brand-audience relationships and growing consumer skepticism, social media users seek authentic material, real-time updates, and relatable characters and figures.

If a brand or business is willing to acknowledge its imperfections or be authentic, customers are more willing to trust it.

Sharing personal stories might make your brand vulnerable, but when you’re sincere, it builds a bond between you and your audience that they can’t help but tell their friends about.

Authenticity lets people know what a brand stands for and why it exists. If you add this to your social media marketing plan, you might just turn the tables in your favor.

Since many consumers, especially younger ones, identify with brands that reflect their values, authenticity helps you win over the right customers. 

With an excellent social media marketing plan, you can get your message to people who might be interested in your services.

As a local service-based business owner, it is crucial to assess your business’s social media marketing efforts and determine how to best use them in 2023. In the ever-changing world of social media, your brand needs to be able to change with the times. 

Is your local service-based business ready for 2023? Do you have a social media marketing plan? Contact us, we can help!