Physical therapy (PT) is frequently a vital part of achieving long-term recovery. If a patient comes to you with a condition like chronic back pain that requires ongoing care, it is your duty as a physical therapist to provide specific exercises designed with their condition in mind.
However, people have been restricted to their houses since the outbreak of the COVID-19 pandemic, which has led to a variety of psychological health difficulties as well as physical health challenges. As we transition to the new normal, the majority of individuals find that online physical training is still the safest alternative. And, in order to compete, you must align your services with this growing demand.
Five Ways to Get Your Offline Clients Online
In order to expand your business in the new normal setting, we’ll show you some techniques to transform your offline sessions and consultations into online products.
Introduce your offline clients to your online business by providing the following tips:
- Conduct online consultations.
Online consultations are proven to improve practice efficiency by giving you more flexibility in managing patient care, workload, and working habits. This is especially helpful now that the new normal has changed how most health care workers work and how they do things.
Most studies suggest that video conferencing makes remote users feel more connected, so you don’t have to worry about client relationships. To provide this service, you can set up video conference consultations online. Start with free apps like Zoom, Google Hangouts Meet, GoToMeeting, or Skype.
- Start an online course.
In today’s market, selling an information product such as an online course is a very profitable enterprise. This is yet another method for bringing your physical therapy practice into the digital realm. Create and launch a relevant physical therapy exercise online in the form of an online course. This gives your audience the freedom to work at their own pace toward achieving the outcomes they want.
Your consumers are the heart of your company and will help you shape your online course. Ask them what they want to learn about self-guided physical therapy. You can execute this strategy by conducting a market study and creating, producing, and publishing your online course.
- Offer downloadable educational materials.
An eBook or other digital download focused on education is another option your physical therapy firm may provide for clients. This is perfect for reading-oriented clients. Since individuals learn in a number of ways, it’s a smart way to accommodate different learning styles.
The eBooks are not limited by the physical page since they are digital. It supports video, real-time evaluations, and task response questions, so you can freely integrate these types of content into your eBook. Your clients will have a more meaningful and engaging learning experience this way.
- Live or pre-recorded webinars.
Online webinars are becoming increasingly popular in business promotion. Incorporating this strategy can greatly advance your physical therapy in the new normal setting. If you offer physical therapy exercises online through a webinar, your clients will gain more knowledge and experience, which will make it easier for them to use your service.
You will also be able to pre-record your webinar, which provides you with the major advantage of increasing the total number of people who can view your webinars without increasing the number of sessions you have to deliver live.
You may host and offer live or recorded webinar sessions that show your clients how to address their issues.
- Create a membership website.
Membership programs are major elements of marketing efforts that aim to boost customer loyalty. As a physical therapist who offers services online, you can start by creating a subscription (weekly, monthly, or annual) to better serve your clients.
The best method to consistently serve your clients is through a membership site where you can publish new information that offers solutions to their problems.
Video courses, digital downloads, workout routines, and blogs are just some of the content types that you can provide to members on your membership site.
Although there are other great options for your physical therapy business, delivering physical therapy exercises online may significantly change the trajectory of your business’s success. Plus, it may be practical for everyone concerned, particularly in the new normal.
This method will help your clients easily keep track of their physical therapy sessions without leaving their homes. They only need a phone or computer that is connected to the internet and a web browser to use the online physical therapy exercises that your business can offer.
If you’re a physical therapist looking to expand your clientele, one thing you should do is offer physical therapy exercises online instead of in person.