local SEO – Page 12 – The Writers' Block PH

Importance of NAP Consistency

The NAP acronym, which stands for Name, Address, Phone number, specifies the physical location and pertinent contact details of a business across the internet. NAP details are oftentimes prominently displayed in different websites such as company websites, social media pages, search engine registration and directories, among others. Information contained herein is of particular importance especiallyContinueContinue reading “Importance of NAP Consistency”

E.A.T. – Google’s New Search Metric

This 2021, search engines like Google and Bing have decided to do us one better. They have improved a user’s internet experience by adding a new search metric. Known as E.A.T. (Expertise – Authority –Trustworthiness), this page ranking scheme prioritizes and reorders entries on the bases of the mentioned criteria. This way, a user hasContinueContinue reading “E.A.T. – Google’s New Search Metric”

Google Maps For Business: How to get your business on Google Maps?

Google Maps is considered as the “world’s most popular map”. Since its inception in 2005, it has been well-known all over the globe as a navigation tool. But did you know that you can leverage its functionality to make your business easier to find and ultimately be visible on the web? Yes, you read itContinueContinue reading “Google Maps For Business: How to get your business on Google Maps?”

GMB Image Optimization: Boost your Local SEO Ranking with Better Photos

In digital marketing, relevant and well-suited images are an essential for a successful brand campaign. In fact, according to Google, around 60% of consumers are more likely to make a purchase from a business whose images appear in local search results. Business listings with good quality photos also receive at least 42% more requests forContinueContinue reading “GMB Image Optimization: Boost your Local SEO Ranking with Better Photos”

Local SEO: A Beginner’s Guide to Improving Local Search Rankings

Do you want to grow your brick-and-mortar business and stay relevant especially during this digital era? Tap into your most powerful market and help customers from your local community find your brand through employing a local SEO strategy. Understanding Local SEO Local SEO is a search engine optimization (SEO) strategy that allows businesses to optimizeContinueContinue reading “Local SEO: A Beginner’s Guide to Improving Local Search Rankings”