The biggest and most popular search engine, Google, is adapting to online shopping using Google Shopping Graph. With the world slowly transitioning to online transactions, e-commerce is also beginning to be a trend for shoppers. So, if you are one of the stores that work extra hard to make your brand known, joining your start-up business to Google Shopping Graph is a good move.
Google has continued to release various tools to connect consumers to retailers with a broad scope of products they seek over the past years. These features will help consumers and clients to browse and filter listings to find the exact items they see online and offline.
With the Google Shopping Graph, users can now discover new products and brands in more visual ways. If this sounds exciting, let’s talk about it more.
So, what is Google Shopping Graph? The first thing you need to know is that Google Shopping Graph uses an enhanced model of AI technology that updates in real-time. With this enhancement, users can see what they need to know about the product — what it looks like, reviews and feedback, prices, what it can do with our lives, and even videos about it.
This tool unifies results from all Google platforms, making Google more reasonable and affordable than other e-commerce platforms. In addition, Google’s integration with Shopify allows Google Shopping Graph merchants to feature their products on other Google tools such as Search, Maps, Images, Lens, and YouTube. The aim is to help sellers become more discoverable over a billion users with millions of merchants.
Truth be told, a massive platform on e-commerce may be a perfect platform for businesses to market their products. However, Google Shopping Graph is not only for users and sellers but also for buyers and potential clients.
Google Shopping Graph makes shopping easier and more convenient by offering consumers a more informative insight into the product. Whenever a user searches for an item, Google Shopping Graph’s result box pulls together a selection of applicable products across different marketplaces and brand websites. Eventually, the goal is to ensure that shoppers are provided with the most suitable products to match their shopping intent. Therefore, the tool uses Search Engine Optimization (SEO) to pull out the best products relevant to your searches.
The Google Shopping Graph is Google’s latest effort to go head-to-head with giant e-commerce platform Amazon. Aside from the incredible and advanced AI feature that Google Shopping Graph provides, it is also different from Amazon and other e-commerce platforms.
For example, with its incorporation with Shopify, Google Shopping Graph presents “options” to consumers and clients where the products will appear and where they can buy them. Furthermore, it suggests other Google features where they can buy the product like shopping ads, image search, Youtube, reviews, maps, and more. So, while Amazon’s motto is “buy it on Amazon,” Google’s would be “buy it wherever you want.”
But how will this work? Simple. By making sure that Google has access to as much information about the products as possible.
Remember that Google uses data to present products to end-users using different tools. With the help of keyword-rich descriptions, multiple product categories, and the insertion of images and videos, Google Shopping Graph will recommend high-quality listings related to shoppers’ searchers. So, if you are a user of Google who aspires to become a seller or provide an online presence to your business, you better start learning how to increase your SEO.
Aside from an effective SEO, the product needs to be understood by Google to increase sales and exposure. To get your products into Google Shopping Graph, it is recommended to use both the push and pull strategies.
The “Push Strategy” feeds the product data using Google Merchant Center. At the same time, the “Pull Strategy” lets Google crawl the structured data on your web pages.
As more online shoppers become more comfortable looking for and shifting to other marketplace and e-commerce websites, online sellers need to explore available options and other platforms.
With Google being an indispensable vehicle to connect shoppers to products, deals, brands, and marketplaces that they are looking for, Google Shopping Graph can be a good place to start.
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