Marketing A Physical Therapy Practice: Do’s and Don’ts

An important aspect of marketing a physical therapy practice is cultivating a relationship with your patients. While some physical therapists might be able to rely on word-of-mouth advertising to get new patients, most need to invest in marketing efforts that help them reach their target clients. The most effective marketing campaigns are those that make it easy for potential clients to see what you have to offer and understand how you can help them.

Marketing a physical therapy practice is a crucial part of your business. Without proper marketing, you won’t be able to attract new patients, and you will lose out on revenue. 

While there are many different ways of marketing a physical therapy practice, there are some key things that you should always keep in mind when promoting your business:

Do’s and Don’ts of Marketing a Physical Therapy Practice 


  1. Develop a comprehensive marketing plan that includes both short-term and long-term strategies.
  2. Research your target market and how to reach them most effectively. Consider how they learn about upcoming products or services and where they search for information on those topics.
  3. Use social media to engage with potential patients on topics that are relevant to them. For example, if you’re a sports PT who specializes in treating athletes, you could share information about injuries specific to the sport or nutrition tips. This information would help athletes get the most out of their workouts.
  4. Marketing a physical therapy practice with helpful articles can be beneficial if you create an e-newsletter or blog. This can be an effective way to build trust with potential clients. Essentially, this is because it shows that you know what you’re talking about when treating their condition or injury.
  5. Get involved in local charities, community events, and health fairs. These are all effective ways to network with residents while helping others simultaneously.
  6. Utilize keywords related to physical therapy in the title tags and meta descriptions of each page on your website. This will enable you to optimize it for search engines such as Google and Bing. By following this strategy, people searching for information on this topic will find it easier to navigate your practice’s website. This is because they won’t have to click on every single link they see while searching online.


  1. Don’t ignore the benefits of running online ads. Google AdWords and Facebook Ads are two excellent ways to run online ads for marketing a physical therapy practice. These ads allow you to target specific people who might be interested in what you have to offer. They also drive traffic directly to your website, where they can learn more about your services and book an appointment with you.
  2. Avoid not measuring the results. You need to know what works and what doesn’t so that you can make adjustments as necessary. If you’re not tracking your marketing campaigns, how do you know if they’re working?
  3. Going overboard on social media. Social media is a helpful way to reach out to potential patients, but it’s not always necessary or even advisable to spend all day on Facebook or Twitter. There are plenty of other ways to promote your practice online without having an account on every site out there.
  4. When marketing a physical therapy practice, don’t overlook video marketing strategies. Video marketing strategies are one of the most effective ways to market your physical therapy practice. They give people an idea of who you are and what services you offer without them having to visit your office in person first.
  5. Don’t be afraid to share client success stories. People are more likely to trust someone they know than an anonymous voice online or in print. Sharing the success stories of your patients is an excellent way to build trust with potential clients and get them excited about working with you.

Take Away

Physical therapy is a growing profession that is currently experiencing increased demand in the healthcare industry. A rise in demand offers physical therapists more opportunities to market their practices and generate income.

Physical therapy practices need the ability to differentiate themselves from other providers to gain new patients, retain current patients, and grow their practice. Therefore, effectively marketing a physical therapy practice is vital to success in today’s market.

Follow us on social media for more information on how to market your physical therapy practice.

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