Which is better for marketing your brand: Instagram Reels vs Story vs IGTV? Instagram is an excellent platform to use for marketing your brand. If you are looking to build a following and increase engagement, Instagram is a smart place to start. But with so many features on Instagram, it can be difficult to know where to post your content.
Between Instagram Reels vs Story vs IGTV features to consider, which one is better? Let’s take a look at each of the benefits and see which is most effective to promote your brand.
What is Instagram Reel?
Instagram Reels is a new feature that allows users to create video content directly within the app. The ability to create and edit videos within Instagram has gained much attention, especially after Snapchat launched Snap Kit.
Instagram Reels are a simple way for brands to create short and engaging videos with their audience. It also helps them integrate their brand identity into the videos they make, as well as showcase their products.
What is an IG Story?
Instagram Stories is a feature that enables users to upload short videos and images to share with their followers. The feature was first made available in August of 2016. It aims to allow users to share moments from their day that they might not want to display on their main feed. Instagram Stories are available as a picture or a video, with various filters and effects.
The beauty of stories is that they are fun to watch and easy to engage with. They are also ephemeral—meaning they do not stick around forever like regular posts do—which encourages users to check back frequently for the latest content.
What is an IGTV?
Instagram TV is a great opportunity for brands attempting to get in front of their audience. It allows users to share longer videos, up to one hour. Playback of video clips is possible on a loop, and you can also play them in full-screen mode.
Instagram TV is helpful because it allows brands to create more engaging content at scale. By posting longer-form video content, brands can build stronger relationships with their followers by showing them behind-the-scenes footage or interviews with customers or employees.
Instagram Reels vs Story vs IGTV: Which is Better for Marketing Goals?
Depending on the purpose of your marketing campaign, Instagram Reels vs Story vs IGTV may be appropriate for your marketing goals. To know which is better for you, let us take a look at how each feature can help you.
- Reels are a great way to engage your audience and provide them with valuable information. There are many ways to use it, including:
- Create a collage of your favorite images to show off your portfolio or to showcase some of your favorite photos.
- A reel video can act as a full-screen video story. You can add text overlays and filters just like any other Instagram Story.
- Highlight a specific part of your business. For example, if you run a restaurant and want to show off your daily specials, you could create an Instagram reel. It will present photos of each special at different times throughout the day.
- Produce an event reel that shows video clips from the event and photos taken by attendees and staff members during the event itself.
- The Instagram Story’s appeal lies in the fact that it is easy for people to navigate and understand. Here are some of the most effective ways to use Instagram stories for marketing:
- Create contests or polls and ask questions that engage your audience.
- Include links within your Instagram Story posts to help you get more traffic back to your website and other social media platforms.
- Use Instagram Stories to host contests and giveaways with prizes that customers want to win.
- Show your customers interacting with your products or services in different settings and contexts.
- Give them a behind-the-scenes look at what is involved in making those products or providing those services.
- Between Instagram Reels vs Story vs IGTV, IGTV is the place to go for viewers who want more than just a taste of your content. Instagram TV can be accessed in a variety of ways, including:
- Use the tone of your brand to come through clearly in your videos. The key is to get people to buy into what your brand stands for and what kind of lifestyle they can expect if they sign up with you.
- Showcase yourself as an expert in your field. When people see themselves reflected in what you are doing, they will feel more invested in seeing their lives reflected through whatever service or product you offer.
- Share longer videos that show off your brand’s personality. You can do this by interviewing employees or posting clips from an event like an award show or a trade show where people are having fun with your product or service (make sure you get permission first).
- Include closed captions in your videos. You can add a transcript of the video to the screen. This will enable people who are unable to hear or who do not speak the same language to communicate.
When used correctly, the Instagram Reels vs Story vs IGTV feature can be an extremely effective marketing tool for brands. This is because they allow you to tell a broader story about your brand or product than just one photo or video would allow. It is also an opportunity for engagement without putting pressure on the viewer to buy anything.
Whether you have a brick-and-mortar store or sell online, you must think carefully about the purpose of your marketing to find out which of Instagram Reels vs Story vs IGTV is most effective to showcase your products and services in real-life scenarios.
Can’t decide between Instagram Reels vs Story vs IGTV? Let us help you make the right choice.
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