Is your website not ranked well in search engines? Perhaps it’s time to rethink your SEO strategy. Would search engine optimization tools help you? The short answer is “yes.”

Search engine optimization (SEO) tools improve your keyword research, knowledge of search engine results pages (SERPs), and analysis of normal site user behavior. As a result, you can incorporate these terms into your own list of keywords, find relevant keywords, and maybe even consider expanding into new markets.

In this article, we have listed some of the best tools for local SEO that you can use right now. Utilize one or all of these to reach your business goals faster and more effectively.

Why Use SEO Tools?

SEO tools simplify keyword and data analysis. These tools allow you to see what works and what needs to be improved. The best SEO tools will also show you how you compare to your competition and where opportunities lie.

Moreover, when you use SEO tools, you will save hours of labor and be able to generate accurate reports with the click of a button. If you are in charge of more than one website, using SEO tools can help you evaluate the performance of each site in real time.

8 Best SEO Tools for Local Business

Here are some of the best SEO tools you should be using if you want to get started with local SEO or boost your results.

1. Google Business Profile

Local SEO is best done using Google Business Profile. If your business has an address or phone number, GBP will make it easier for clients to discover it. You may also rate companies, identify local competitors, and monitor and respond to customer feedback.

2. Google Search Console (top SEO tool)

The Google Search Console can help you improve how your website shows up in Google search results by showing you how Google and its users see it.

Google Search Console is a free tool that helps website owners keep track of and report on their SERP visibility. After verifying your site with a code or Google Analytics, you can index your sitemap. You can also change what Google indexes and how your website is displayed.

3. Google Analytics (free local SEO analytics tool)

Google Analytics tracks website users, traffic sources, and demographics by region. With the extensive data this tool provides, digital marketers can fine-tune their content strategy and determine what works and what doesn’t.

4. AnswerThePublic (free keyword research tool)

AnswerThePublic gives content marketers useful data regarding internet queries.

After entering a keyword, it retrieves common queries and displays a nice visual with the questions and phrases people use when searching for that topic. This data helps content makers understand prospective clients’ wants and provide tailored content.

5. Redirect Path (free crawling & indexing tool)

Redirect Path Chrome indicates HTTP Status Codes 301, 302, 404, and 500. This tool can also show client-side redirects like meta and JavaScript redirects and will be notified to quickly identify redirect issues.

6. Backlink Checker (free link tool)

The Backlink Checker will help you find all the backlink data for a certain URL. This tool gives you information about referring domains, backlinks, domain and URL ratings, and the domain’s Ahrefs Rank, which is its place on Ahrefs’ list of the most powerful sites.

7. Semrush (listing management tool)

This complete local SEO tool lets you track customer feedback, your target city ranking, and your local search performance throughout your target locations. You can also set up the program to email location reports to keep track without logging in.

8. Georanker (local rank tracker tool)

Georanker tracks website rankings worldwide. It shows high-ranking areas on maps. Local rank trackers show their target areas. It also shows where rivals receive their citations. You can use this data to develop targeted efforts to increase or maintain your ranking position.

SEO tools are extremely powerful, but you must understand how to use them in order to get the most out of them. There are even a few toolkits that can help you with more than just the tips we just listed, providing you with a more comprehensive view of your SEO performance.

Driving traffic online is not an easy task. If you want more visitors, you need to keep an eye on a number of important factors. With the right local SEO tools, you’ll save time and money while making it easier for your audience to engage with you. 

Need help looking for the right tool for your local SEO goals? Contact us and let’s review your checklist.