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Bye BERT, hello MUM!

It’s official: Google MUM is the new standard for search algorithm models! If we go back a few years, the search landscape was very different. Google was the undisputed leader in search, and its algorithms were a great mystery. This all changed with the introduction of RankBrain. RankBrain is an artificial intelligence (AI) system thatContinueContinue reading “Bye BERT, hello MUM!”

Beginner’s Guide to Chiropractor Facebook Ads

Chiropractor Facebook ads help increase your engagement and boost your brand identity, especially if you are new in the chiropractor business. But why use Facebook ads? Facebook advertisements provide an excellent opportunity for chiropractors to attract more customers and increase sales. The goal of using Facebook ads is to generate leads. Lead generation allows companiesContinueContinue reading “Beginner’s Guide to Chiropractor Facebook Ads”

Google Business Profile: What You Need To Know

When looking to start a business, the most important factor that must be considered is how your future customers will reach you – now, through Google Business Profile, you control just how your business shows up on Google Search, Google Maps, and Google Shopping. Formerly titled Google My Business or GMB in short, this featureContinueContinue reading “Google Business Profile: What You Need To Know”

Top 3 Massage Therapy Facebook Post Ideas

As the pandemic has hindered many people from stepping outside of residences, releasing tension from our bodies had to be done through traditional means (such as at-home exercises) but now, with restrictions loosening, massage therapy clinics can finally welcome back people seeking to experience deep relaxation with quality massage therapy services. So, as a massageContinueContinue reading “Top 3 Massage Therapy Facebook Post Ideas”

Google Shopping Graph for E-commerce

The biggest and most popular search engine, Google, is adapting to online shopping using Google Shopping Graph. With the world slowly transitioning to online transactions, e-commerce is also beginning to be a trend for shoppers. So, if you are one of the stores that work extra hard to make your brand known, joining your start-upContinueContinue reading “Google Shopping Graph for E-commerce”