Instagram vs. TikTok: Which is the better social media platform for your business?

In today’s digital world, social media has become an integral part of our everyday lives. In fact, according to Statista (2020), approximately 3.8 billion internet users are on social media every month. Harnessing the power of social media is therefore a must for many businesses. These platforms allow entrepreneurs to establish their brand, boost brandContinue reading "Instagram vs. TikTok: Which is the better social media platform for your business?"

Local SEO: A Beginner’s Guide to Improving Local Search Rankings

Do you want to grow your brick-and-mortar business and stay relevant especially during this digital era? Tap into your most powerful market and help customers from your local community find your brand through employing a local SEO strategy. Understanding Local SEO Local SEO is a search engine optimization (SEO) strategy that allows businesses to optimizeContinue reading "Local SEO: A Beginner’s Guide to Improving Local Search Rankings"

Understanding Local Citations

Citations, in the context of local search marketing, refer to any mention of a location-based business, particularly data points such as its official business name, address, phone number (known collectively as NAP), on the web. These citations, which may occur on web platforms, local business directories and social media networks, will enable potential customers toContinue reading "Understanding Local Citations"

Top 5 Reasons Why You Should Create A Facebook Page

With over 2.7 billion monthly active users, Facebook remains to be one the most effective social media marketing platforms. Its business-oriented features makes it an essential tool  in every digital marketing strategy. A Facebook Business Page is in fact a free opportunity especially for small and local businesses to build their digital shopfront, establish brandContinue reading "Top 5 Reasons Why You Should Create A Facebook Page"

How To Optimize Google My Business Profile: 5 Key Points To Remember

Google My Business (GMB) - now Google Business Profile or GBP - is a free, multi-featured powerful business tool that you can take advantage of to manage your digital presence and connect with your potential clientele. Boost the visibility of your business online and improve your rankings in Google searches simply by optimizing your businessContinue reading "How To Optimize Google My Business Profile: 5 Key Points To Remember"