First in our content calendar series is all about the brand board. A brand board showcases all tangible elements that encapsulate a brand’s overall style in one well-planned, brief dossier. It encompasses logo and its variations, typography scheme, color palette, tagline, design system, imagery, and graphic elements. This document therefore brings together and highlights allContinue reading "Content Calendar Series Part 1: What is a Brand Board?"
What is Google My Business?
Are you running a startup business that wants to make a powerful first impression and gain visibility in the digital landscape? Or an established company that needs to increase online presence? Get started with Google my Business (GMB). Previously known as Google Local and Google Places, GMB is a handy online tool that powers GoogleContinue reading "What is Google My Business?"
Social Media for e-Commerce
Recent data from Statista revealed that as of October 2020, more than 59 percent of the world’s population or 4.66 billion people are now active internet users. Approximately 4.14 billion internet users rely heavily on social media platforms for communication, social interactions, entertainment, access to news and current events, and business marketing and advertising. Continue reading "Social Media for e-Commerce"