Consumers are suckers for freebies and social media contests. That is a well-known fact. Getting something for free, regardless of its value, triggers feelings of elation, satisfaction and pride in everyone. For this reason, a giveaway contest has been utilized as an effective marketing strategy to enhance online visibility, engage with target audiences and consequently,ContinueContinue reading “Pros And Cons Of A Giveaway Contest For Your Business”
Tag Archives: Social Media
Pinterest Story Pins, now Idea Pins, for Business: A Beginner’s Guide
In September 2020, Pinterest introduced Story Pins in beta as the latest way to create and share vibrant, inspirational and visual content. This feature allows content-creators to tell stories with multiple pages of images, videos, voice overs, and texts among others that may ignite interests of the target audience. For businesses and brands, Story PinsContinueContinue reading “Pinterest Story Pins, now Idea Pins, for Business: A Beginner’s Guide”
Instagram vs. TikTok: Which is the better social media platform for your business?
In today’s digital world, social media has become an integral part of our everyday lives. In fact, according to Statista (2020), approximately 3.8 billion internet users are on social media every month. Harnessing the power of social media is therefore a must for many businesses. These platforms allow entrepreneurs to establish their brand, boost brandContinueContinue reading “Instagram vs. TikTok: Which is the better social media platform for your business?”
Top 5 Reasons Why You Should Create A Facebook Page
With over 2.7 billion monthly active users, Facebook remains to be one the most effective social media marketing platforms. Its business-oriented features makes it an essential tool in every digital marketing strategy. A Facebook Business Page is in fact a free opportunity especially for small and local businesses to build their digital shopfront, establish brandContinueContinue reading “Top 5 Reasons Why You Should Create A Facebook Page”
Content Calendar Series Part 3: A Useful Guide to Post Types
Now, in the third part of our content calendar we will be talking about post types. Since we’ve covered brand boards and Facebook Creator Studio, it’s time take into consideration another important aspect of a content calendar. In this digital era, high quality post or content types are of immense significance to business marketing andContinueContinue reading “Content Calendar Series Part 3: A Useful Guide to Post Types”