Reviews and Reputation Management for Local Businesses

For local businesses, first impressions and good reviews are very critical. In fact, it has been reported that negative search results by potential customers can be detrimental to your business. According to TurnTo’s latest research, 99% of consumers consider user-generated content and online reviews prior to making any purchase decisions. For local businesses, specifically, itContinue reading "Reviews and Reputation Management for Local Businesses"

5 Ways to Market Your Physical Therapy Practice on Facebook

Physical therapists, whether you are new to the business or have been in practice for years, can now benefit from the all-encompassing reach of social media such as Facebook. Relying on walk-in customers, referrals or word of mouth promotion will not cut it, especially during current pandemic times. Instead, the widest-reaching social media platform canContinue reading "5 Ways to Market Your Physical Therapy Practice on Facebook"

Importance of NAP Consistency

The NAP acronym, which stands for Name, Address, Phone number, specifies the physical location and pertinent contact details of a business across the internet. NAP details are oftentimes prominently displayed in different websites such as company websites, social media pages, search engine registration and directories, among others. Information contained herein is of particular importance especiallyContinue reading "Importance of NAP Consistency"

Facebook Business Suite: Streamline Your Facebook and Instagram Management

In September 2020, Facebook launched its newest management platform that was designed to help businesses streamline their digital marketing activities and manage their pages or profiles across Facebook, Instagram and Messenger through a more efficient, easier and faster system. Known as the Facebook Business Suite, this interface incorporates your Facebook pages with Instagram business accountContinue reading "Facebook Business Suite: Streamline Your Facebook and Instagram Management"

E.A.T. – Google’s New Search Metric

This 2021, search engines like Google and Bing have decided to do us one better. They have improved a user’s internet experience by adding a new search metric. Known as E.A.T. (Expertise – Authority –Trustworthiness), this page ranking scheme prioritizes and reorders entries on the bases of the mentioned criteria. This way, a user hasContinue reading "E.A.T. – Google’s New Search Metric"