Google Maps is considered as the “world’s most popular map”. Since its inception in 2005, it has been well-known all over the globe as a navigation tool. But did you know that you can leverage its functionality to make your business easier to find and ultimately be visible on the web? Yes, you read itContinue reading "Google Maps For Business: How to get your business on Google Maps?"
Pinterest Story Pins, now Idea Pins, for Business: A Beginner’s Guide
In September 2020, Pinterest introduced Story Pins in beta as the latest way to create and share vibrant, inspirational and visual content. This feature allows content-creators to tell stories with multiple pages of images, videos, voice overs, and texts among others that may ignite interests of the target audience. For businesses and brands, Story PinsContinue reading "Pinterest Story Pins, now Idea Pins, for Business: A Beginner’s Guide"
GMB Image Optimization: Boost your Local SEO Ranking with Better Photos
In digital marketing, relevant and well-suited images are an essential for a successful brand campaign. In fact, according to Google, around 60% of consumers are more likely to make a purchase from a business whose images appear in local search results. Business listings with good quality photos also receive at least 42% more requests forContinue reading "GMB Image Optimization: Boost your Local SEO Ranking with Better Photos"
Instagram vs. TikTok: Which is the better social media platform for your business?
In today’s digital world, social media has become an integral part of our everyday lives. In fact, according to Statista (2020), approximately 3.8 billion internet users are on social media every month. Harnessing the power of social media is therefore a must for many businesses. These platforms allow entrepreneurs to establish their brand, boost brandContinue reading "Instagram vs. TikTok: Which is the better social media platform for your business?"
Local SEO: A Beginner’s Guide to Improving Local Search Rankings
Do you want to grow your brick-and-mortar business and stay relevant especially during this digital era? Tap into your most powerful market and help customers from your local community find your brand through employing a local SEO strategy. Understanding Local SEO Local SEO is a search engine optimization (SEO) strategy that allows businesses to optimizeContinue reading "Local SEO: A Beginner’s Guide to Improving Local Search Rankings"
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