Podcasting for Business: Top 7 Reasons To Get Started

Defined as spoken word digital audio files, podcasts serve as feasible platforms to educate and entertain, even for digital marketing. Being all sound, a person who is listening doesn’t get distracted by visual cues one usually gets from watching a vlog, TV show or a film. This ease of use makes podcasting for business anContinue reading "Podcasting for Business: Top 7 Reasons To Get Started"

Pros And Cons Of A Giveaway Contest For Your Business

Consumers are suckers for freebies and social media contests. That is a well-known fact. Getting something for free, regardless of its value, triggers feelings of elation, satisfaction and pride in everyone. For this reason, a giveaway contest has been utilized as an effective marketing strategy to enhance online visibility, engage with target audiences and consequently,Continue reading "Pros And Cons Of A Giveaway Contest For Your Business"

Google Maps For Business: How to get your business on Google Maps?

Google Maps is considered as the “world’s most popular map”. Since its inception in 2005, it has been well-known all over the globe as a navigation tool. But did you know that you can leverage its functionality to make your business easier to find and ultimately be visible on the web? Yes, you read itContinue reading "Google Maps For Business: How to get your business on Google Maps?"

Pinterest Story Pins, now Idea Pins, for Business: A Beginner’s Guide

In September 2020, Pinterest introduced Story Pins in beta as the latest way to create and share vibrant, inspirational and visual content. This feature allows content-creators to tell stories with multiple pages of images, videos, voice overs, and texts among others that may ignite interests of the target audience. For businesses and brands, Story PinsContinue reading "Pinterest Story Pins, now Idea Pins, for Business: A Beginner’s Guide"

GMB Image Optimization: Boost your Local SEO Ranking with Better Photos

In digital marketing, relevant and well-suited images are an essential for a successful brand campaign. In fact, according to Google, around 60% of consumers are more likely to make a purchase from a business whose images appear in local search results. Business listings with good quality photos also receive at least 42% more requests forContinue reading "GMB Image Optimization: Boost your Local SEO Ranking with Better Photos"