Understanding Local Citations

Citations, in the context of local search marketing, refer to any mention of a location-based business, particularly data points such as its official business name, address, phone number (known collectively as NAP), on the web. These citations, which may occur on web platforms, local business directories and social media networks, will enable potential customers toContinue reading "Understanding Local Citations"

Top 5 Reasons Why You Should Create A Facebook Page

With over 2.7 billion monthly active users, Facebook remains to be one the most effective social media marketing platforms. Its business-oriented features makes it an essential tool  in every digital marketing strategy. A Facebook Business Page is in fact a free opportunity especially for small and local businesses to build their digital shopfront, establish brandContinue reading "Top 5 Reasons Why You Should Create A Facebook Page"

How To Optimize Google My Business Profile: 5 Key Points To Remember

Google My Business (GMB) - now Google Business Profile or GBP - is a free, multi-featured powerful business tool that you can take advantage of to manage your digital presence and connect with your potential clientele. Boost the visibility of your business online and improve your rankings in Google searches simply by optimizing your businessContinue reading "How To Optimize Google My Business Profile: 5 Key Points To Remember"

Claiming Your Google My Business Listing: 5 Easy Steps To Verification

Claiming your Google My Business (GMB) listing is one of the preliminary steps in establishing an effective local marketing strategy, and an incredibly powerful way to build online credibility. Verifying your business with Google gives you an opportunity to feature the best of your brand, properly optimize your Business Profile, and manage how your businessContinue reading "Claiming Your Google My Business Listing: 5 Easy Steps To Verification"

Content Calendar Series Part 4: Canva

We have reached the final part of our content calendar series and, this time, we will be talking about Canva. Creating eye-catching, compelling and engaging visual content is made simple and seamless with Canva, a graphic design and video editing tool that was established in Sydney, Australia in 2012. Embraced by over 30 million peopleContinue reading "Content Calendar Series Part 4: Canva"